Product sheet
ISO 20252 certification
Best practice for market, opinion and social research
In a dynamic market environment, efficient research processes are crucial for market research companies. With ISO 20252 certification, you not only optimize your processes, you also benefit from higher quality in terms of your results. Our experts review every aspect of your research process to identify potential areas for improvement.
Are you interested in ISO 20252 certification? Contact us today!
- Sustainably improve the process awareness in your company
- Increase the transparency of your research
- Encourage a professional approach through best practice methodologies
- Increase the quality of your market, opinion or social research
An ISO 20252 Certificate in just a few steps
As a market research company, you face a range of challenges, from the increasing complexity of the market dynamics to the expectation of being able to respond rapidly to changing customer requirements. In this dynamic environment, it is crucial that research processes be efficiently designed and implemented to provide relevant and accurate information, allowing for informed business decisions.
As part of the certification process, our experts assess the whole of your research process in accordance with the requirements of the recognized standard for quality and project management as well as the individual research steps. This includes the preparation of tenders, as well as the collection and processing of data and reporting. With our systematic and independent examinations of your effectively implemented management system, we are able to identify potential areas for improvement.
1. Information
Clarification of outstanding issues, joint determination of the next steps, project meeting
Clarification of outstanding issues, joint determination of the next steps, project meeting
2. On-site document review and audit
Readiness analysis, description of your management system, quality capability towards your customers, implementation of the documented statements in daily business
Readiness analysis, description of your management system, quality capability towards your customers, implementation of the documented statements in daily business
3. An audit report that includes
The results of our assessment; in the case of discrepancies, tips for potential optimizations and post-evaluation
The results of our assessment; in the case of discrepancies, tips for potential optimizations and post-evaluation
4. Certificate and DEKRA seal
Presentation of the certificate after successful completion of the certification process, issuing of the DEKRA seal for the duration of your certificate’s validity
Presentation of the certificate after successful completion of the certification process, issuing of the DEKRA seal for the duration of your certificate’s validity
5. Surveillance audits
A surveillance audit of the practical implementation takes place every 12 months
A surveillance audit of the practical implementation takes place every 12 months
6. Recertification
Steps 2 to 6 are repeated in the recertification audit three years after initial certification
Steps 2 to 6 are repeated in the recertification audit three years after initial certification
The market research industry has developed its own standard for its specific requirements in 2006. The international ISO 20252 Standard “Market, opinion and social research - Vocabulary and service requirements” serves as a quality standard for the whole of the research process, from the collection and processing of data through to the analysis and reporting.
With the most recent revision of the standard, ISO 20252:2019, the standard was adapted to the developments in the field of research methods and techniques that had taken place up to that point. The revised standard defines individual steps as “good research practice” which specify the methodological requirements for providers of market, opinion and social research services.
The competent partner for your ISO 20252 Certification
- Save both time and money thanks to our many locations and our short channels of digital communication.
- Benefit from our many years of experience and in-depth knowledge of the area of management system certification.
- Take advantage of the possibility for combined certification, for example with certification according to ISO 9001, ISO 14001 and ISO 45001.
Management System Certification is offered by DEKRA Certification GmbH and operates independently of all training and consulting services offered by other DEKRA units.
